October 11, 2016
Did you know that today is International Day of the Girl!
We wanted to share an except from Marrakech Confidential by former Peace Corps volunteer Brenda Garcia Jaramillo on big things happening for Moroccan young women and young women everywhere….
In honor of October 11th being International Day of the Girl, today CNN International will be presenting a special documentary “We Will Rise: Michelle Obama’s Mission to Educate Girls Around the World” The documentary will depict interviews and highlights of First Lady Michelle Obama, Meryl Streep, Freida Pinto, and CNN journalist Isha Sesay’s travels through Morocco and Liberia as part of her Let Girls Learn global initiative. This week a delegation of Moroccan young women were invited by First Lady Michelle Obama to the U.S. to watch the premiere of “We Will Rise” in the White House tonight. Wow, wow, wow!!!
Let Girls Learn is Michelle Obama’s initiative with the U.S Peace Corps to bring awareness and change to the estimated 62 million girls around the world who do not have access to an education. In Morocco, enrollment is lowest among rural girls at only 26% attendance after age 11 compared to 79% of rural boys who continue to secondary school.
We hope you join us in watching this important documentary,“We Will Rise” at the times described below.
Tuesday October 11
6:00 am, 12:00 pm and 3:00 pm EST – Asia, Europe, Africa on CNN International
Wednesday October 12
9:00 pm EST– CNN U.S. and CNN International
Thursday October 13
12:00 am EST– CNN International
September 9, 2016
It’s 9.9…that means today is the day Katie will be on TV selling our classic Mushmina Hobo bags!
Have you seen our latest reveal? The classic black and white.
This bag is called the Zelig, meaning tile in Arabic. She was designed with inspiration from Morocco’s traditional ceramic tiles, artistry, ebony, and rich contrasts. Get it today along with our other newest patterns below made especially for our QVC debut. Katie will now be on air at 2pm EDT with Jayne Brown, in the Jayne’s Closet segment. She is the second guest on so look for Katie at about 2:15PM. Thanks everyone for your continued support of what we do. Help us spread the word today! We are hoping for a sellout!
Which style woman are you? Check out all four fall looks.
The Zelij, a classic. Timeless. Never goes out of style.
The Grenadine, bold. A statement. Stop traffic with this bag.
The Mediterranean, dreamy. Traveler, laid back. Blue hues and Mediterranean dreaming.
The Jasmine, nature lover. Adventure, outdoors, earth toned and beautiful.
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August 25, 2016
In the spirit of community, women’s empowerment, and transformation…
“Women have been coming together in circle since ancient times. In fact, the very survival of a tribe depended on the cooperation and collaboration of women. Often they gathered to weave fabric: singing while fusing images from the natural world into the cloth and storytelling while interlacing the tales through the threads.”
The Aluna Adventures team are teaming up with us this Fall for ‘Weaving Beauty,Spinning a New World’ Women’s Circles’ at Mushmina. Join us in expressing our creative nature, using our hands and hearts and being guided in a meditative Yin yoga practice. Visit the event page for dates, tickets, and more info about this powerful fall series.
The countdown is on, 3 weeks until our QVC debut!
This week: Meet Miss Jasmine Hobo. Hand drawn textile by Mushmina co-founder Katie. This pattern was inspired by the beautiful Jasmine flower and the vast and varied landscapes of Morocco. This collection is limited edition and will be available on QVC on 9.9.16 at 2pm EST.
Did you know that Katie hand draws each of our fabric patterns before they are put into a computer and onto a jacquard loom?
In the midst of movement and chaos, keep stillness inside of you.-Deepak Chopra
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August 18, 2016
9.9.16. This is a big deal for us. Mushmina Hobo Bags are going to be on QVC!
This is the culmination of many months of hard work designing new patterns and material sourcing, lab testing, artisan production, DHL shipping, repacking in Philadelphia, and a delivery (yesterday!) of close to 900 bags on pallets to the America’s largest televised retailer. QVC—which stands for quality, value, convenience—broadcasts to more than 350 million households in seven countries. Wow!
Katie, Mushmina’s creative director is going to be LIVE on AIR with Shawn Killinger on QVC’s Shawn Says Accessorize Show. So mark your calendars and tell your friends! Sept 9th at 2pm EST.
Stay tuned for our weekly unveiling of the 4 newest colors.
This week, meet Miss Grenadine.She is bold. She is colorful. And she was inspired by Morocco’s countryside and royal red hues.
This is a limited run of these patterns are we hope with your help it’s a sell out show!
The more you praise and celebrate your life, the more there is in life to celebrate. -Oprah Winfrey
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July 28, 2016
The front page of yesterday’s New York Times read, “A Significant Moment for American Women.”
“What does it take to be the first female anything?” actress Meryl Streep asked the Democratic National Convention in our great city of Philadelphia this week. She continued, it takes “capacity of mind, fullness of heart and a burning passion for their cause.”
As I read this from my home in Morocco I was brought to tears as I was the day before after watching Michelle Obama’s speech. What a significant week it has been for American women indeed.
In this increasingly complex time, we are reminded every day that the playing field is not level. That people do not in fact have the same opportunities everywhere. I love living abroad because I am an American woman living abroad and that makes me one of the most free in the world. I owe that to the generations of women before me including Hillary Clinton who paved the way for my freedoms. I owe that also to my parents who made sure that I had a great education and exposure to the ideals of a country where there are no limits on who we can be and what we believe in.
I couldn’t agree more with Michelle Obama when she said, don’t let anyone tell you that America is not great. Other ex pats probably agree, sometimes it takes leaving the country to see with your own eyes what makes American ideals so powerful.
Whether you are a democrat or republican we all can agree that the power of this past week has been undeniable. Madeleine Albright, Elizabeth Warren, Gabby Giffords, Senator Amy Klobuchal, there are so many powerful women role models and change-makers among us. “The world is changing beneath our feet and it’s past time to embrace a twenty-first century approach to advancing the rights and opportunities of women and girls at home and across the globe.” (Hillary Clinton -Women in the World Summit, April 5, 2013)
“She’ll be the first, but she won’t be the last.” Closed Meryl Streep.
As my daughter Hiba watched parts of this convention with her Aunt Katie in New Jersey this week, I am proud and honored for her to be there and witness this historic and transformational moment in American history. Because even at two she understood that something powerful has just happened.
Our First Lady called for America to get to work and elect it’s first female president, and oh yes, along with all of us Hiba clapped!
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July 1, 2016
It has been an eventful month in Morocco!
It’s the holy month of Ramadan, Michelle Obama and Meryl Streep were just here, and today starts a ban on plastic bags in the country. Nothing short of amazing!
As many of you know, I first came to Morocco as a Peace Corps Volunteer in 2003. When we volunteers first arrived one of most disturbing observations of the gorgeous Moroccan countryside was the amount of plastic bags the littered the landscape. According to recent data, Morocco is the 2nd largest consumer of plastic bags, only second to the USA. On average, plastic bags are used for 12 minutes, but they take between 100 and 400 years to be degraded. I am so excited to say that in the last 13 years there has been a noticeable improvement with many local ‘Espace Verte’ Green Space clean-up programs. I am even more impressed that the Moroccan Govt has stepped up to ban the use of plastic bags in grocery stores starting TODAY! Good thing there is no shortage of cool straw artisan bags here!😉
Ok enough about bags, I know you are wondering why the First Lady Michelle Obama and Meryl Streep were in Morocco!? Wow talk about powerhouse women. The First Lady and America’s most famous actress arrived last Tuesday evening in order to meet with young women and encourage them to stay in school. The First Lady also made a big announcement….
The Millennium Challenge Corporation (MCC), which is an global anti-poverty agency, will be working closely with the government of Morocco to invest $100 million to transform Morocco’s middle and high school education system, helping students across the country – including about 50,000 adolescent girls – get the skills they need to have the careers they dream of. MCC is also launching a new $4.6 million Education for Employability Partnership Fund to support programs that will address the needs of girls – things like internships and after school clubs to get girls excited about STEM (science, technology, engineering and math) or new classroom technology specifically designed with girls in mind.
In addition, USAID will be supporting school dormitories (which are called “Dar Talibas”) for girls from rural areas so they can continue their education beyond elementary school, even when middle schools are far from their homes. And the Peace Corps (yay!) will be announcing Morocco as one of their next Let Girls Learn target countries where volunteers will be organizing girls’ education and empowerment projects nationwide. As you know, women’s education and empowerment is something we feel strongly about at Mushmina. Read more here!
And finally, to top off an amazing month, we just got the green light on our biggest order yet. Mushmina bags (and Katie!) will be airing on QVC on Sept 9th. Tune in to see our newest line designed by Katie and produced by our artisan team in Morocco especially for QVC.
Much love and gratitude,
Heather, Katie, & the Mushmina team
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April 27, 2016
It’s April already and the months are flying by me. Small sister, big designer Katie was just in Morocco again this spring for her second trip. What was on our agenda this month? Well mums the word but Mushmina is designing new bags for our largest order yet. Can you guess who? America’s largest televised retailer. Stay tuned! More on that later…
Also on our agenda this month was to pay a second visit to the lovely ladies of the Eve Branson Foundation. Tucked in a quaint valley after a few windy roads up into the Atlas Mountains is the small town of Asni. About an hour outside of Marrakech (or 40 minutes depending on who is driving!) you arrive in the small Berber town where Kasbah Tamadot (Richard Branson’s boutique hotel) also sits perched overlooking the gorgeous valley. We were there to meet with the lovely Barbara, who is the coordinator for the foundation, and her women’s teacher Amina (pictured below). We were welcomed by 46 women (who each baked something for our arrival). We ran a color theory workshop at the new Tamgounssi Weaving Center for the ladies and finished with a group photo (and of course a cup of tea!). Our afternoon workshop was in the Tansghart Crafthouse and was a lively group of 15 younger women who were color savvy and participated in making their own color wheel with thread.
No travel is all work and no play. Other highlights of the trip, lunch at the famous Kasbah Tamadot, eggs and laughs with Barbara and David the owner of Green Sahara Furniture, (who just help to set up the Tansghart Woodworking Center!) and enjoying a morning tea in the breathtaking Asni valley on our way back to Marrakech.
What can we say? Again we are amazed by the warmth, hospitality, and gorgeous landscapes of Morocco.
Our journey continues….
Heather & Katie
*Just a little backstory on the Eve Branson Foundation. Eve, is Richards’s mom and the story goes that while on a hot ballooning expedition with her son she spotted the Kasbah for sale. Richard agreed to buy it for his mom if she took care of the neighboring villages. And take care she does! Eve spearheaded projects to open 3 crafthouses for women, a woodworking center for men, and an organic garden. The hotel and the foundation are committed to eco-tourism and employ many people in the surrounding villages. Eve is adventurous like her son and also has been known to trek through the river on foot to visit women and neighbors (at 90 something). We hope we have her energy!
November 29, 2015
Our newest bags and jewelry are landing next week and so am I!
Super excited about Katies’s kilim totes. Check these out. Made from vintage wool kilims, these were constructed by hand complete with embroidery by the ladies and leather details. Each one of a kind, limited edition with top handles and adjustable cross body strap… hitting our shop and website next week.
Also coming..new jewelry from our master metalsmith Ahmed, Hand of Fatima cuffs and some great Berber jewelry.
I’ll be helping with our holiday pop-up shop at the new SONO Holiday Bazaar which is now OPEN in Norwalk CT. Plan to stop by and say hello. Thursdays-Sundays until Dec 23rd. Bring on the holidays!
I love airports. See you soon, Heather
“Business owners must live close to God. They show up each day with faith that their next customer will come.” -(wise words from my husband M. Haoujar)
How awesome are these!? That designer sister, she’s good.
My latest Berber finds.
Ahmed does it again. Seriously the best metalsmith in Morocco!
Loving these dainty Berber amulet earrings -believed to protect from evil, danger, & disease.
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November 22, 2015
Why do we fear what we don’t understand?
I am an American living in Morocco. People ask me all the time if I feel safe living in the Middle East, in a country and culture far from my own. My husband is Muslim and so is 99% of the population in Morocco. I first came to North Africa 12 years ago as a Peace Corps volunteer with the mission of promoting better understanding of Americans on the part of the people served and also better understanding of other people on the part of Americans. I cannot tell you how much this experience changed my life and how grateful I am that I had the education of living in another culture. It is humbling, eye opening, and yes I feel safe. I never met a Moroccan who wouldn’t stop what they were doing to welcome a foreigner with a pot of tea.
At Mushmina, one of our goals is to create positive purpose by sustaining the beautiful traditions of cultures. Developing relationships with the artisans that we work with and with our customers promotes understanding between cultures. It is the way we promote peace in the world.
Last night as I meditated with Deepak Chopra on healing the division between ‘us and them,’ I couldn’t help but think of the state of the world this week. Katie and I did not want to let this important subject go unaddressed. Our hearts go out to Beirut , Paris, Syria, and all individuals living in war torn countries.
It has been our experience that sometimes people generalize a group based on the actions of a small minority that painfully misrepresents so many individuals. It’s not a race or a religion that is evil, it is individuals who have lost their purpose and have been misguided.
This is why we feel so strongly about education, empowerment, and creating opportunity in the world.
Wishing you and yours a peaceful Thanksgiving.
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November 15, 2015
This week, reminders ‘service’ seemed to be following me.
On Wednesday, I woke to a beautiful birthday message from my sister Katie about how my service as a Peace Corps Volunteer in Morocco sparked a beautiful journey that later became the business we created to employ artisans. I’m not going to lie, I cried. Thanks Katie!
As luck would have it on my birthday (Nov 11, Veteran’s Day…speaking of service) I was invited to participate in the Peace Corps annual Thanksgiving celebration for volunteers in Morocco’s capital, Rabat. Thanksgiving is my favorite holiday and always a hard time to be away from family, so I was so grateful to spend this special day with more then 100 volunteers who are currently serving in Morocco for a pre-Thanksgiving potluck feast. It was coordinated by PC Director Ellen, and her wish was for volunteers to gather and have a taste of ‘home.’ Mission accomplished. Thanks Ellen. I met some great people of all ages and was inspired by stories of peace and progress…. cultural exchange programs, women’s cafes, building job skills and women’s training centers. The list of great projects goes on…
Have you ever met a Peace Corps volunteer? Their energy is refreshing! Some of these volunteers traveled 15 hours (on a souk bus) to be together. wow! That used to be me.
I am now 10 years out of the Peace Corps. A lot has happened in ten years. Moving home, grad school, moving back to Morocco. The birth of Mushmina!
I’m not going to lie. Starting and running a business has not been easy. Like other small businesses we have our challenges and some days are really difficult . Katie said to me this week, “If it were easy, everyone would do it.” And so, this week I am reminded of my roots of ‘service.’ Cheers to Peace Corps Morocco, where I first learned the meaning of service and in the meantime found my passion, purpose, and a second country to call ‘home!’
So as we approach Thanksgiving I am grateful for so much. Bring on the holidays and remember to shop Mushmina in support of #smallbusiness #artisanbusiness. Because service is why we do what we do. #laboroflove #handmade
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