In the vast, rugged mountains overlooking the sleepy, blue-washed walls of Chefchaouen, northern Morocco, Berber men and women weave labors of love in the strands of rustic cotton textiles called ‘mandils’. Rich hues, created by broad, calloused hands from years of hard physical toiling.

These fabrics are produced from natural dyes and carefully woven on traditional horizontal wooden looms. The material is then transformed into rustic striped cotton pieces; matching the ivory clouds and the fierce sun in their pure tones.

Women’s weaving groups are scattered throughout the haunting mountains of this region; loosely-organized co-ops where women make a small profit to support their families with these sustainable pieces that can be used as blankets, throws or towels. But for the locals, they are much more than a decorative piece.

The history of this striking red and white fabric is as fascinating as the women who wear them-the hearty women of the Rif region of Northern Morocco have worn these ‘mandils’ as aprons for centuries. The reason is deeply rooted in a utilitarian sense; the fabrics are used for practicality-they are deeply warm in the cool, mountain air and can easily be thrown over other clothes for extra insulation.

And why the red and white stripes? The answer is, like the history of Chaouen itself, a bit of a mystery. One theory is that the stripes have just evolved as a natural way to add interest with a simple pattern.

Another speculation is that the Rif region, once Spanish in its possession, has much to do with the presence of the bold pattern.

Color is clearly an essential part of Chaouen’s rich history. Chefchaouen, which translates to ‘see the two mountain peaks’ in Darija, was founded in the 15th century and initially populated by Jews and Moriscos fleeing the Spanish Inquisition.

Many stories have circulated over time as to why Chaouen is so utterly blue. Some say that European immigrant Jews chose to paint the tiny town sapphire upon fleeing Hitler’s Nazi regime. Some insist it’s a natural protection against mosquitos. And some even claim that Chaouen is blue as part of its etheral and spiritual aura. In any case, the haven of Chaouen is famous for its gorgeous blue hue; throwing peaceful shades of vibrant azure throughout its charming, winding passageways.

Chaouen has still managed, over the years, to keep much of its pastoral, tranquil appeal. It’s one of those places where you feel you might have just stepped back a few hundred years. In fact, time seems to slow down in Chaouen. Locals still seem to follow sunrise and sunset as their faithful guide. After all, the community around Chaouen is still vastly a farming one. The Rif Mountain range is enormous, spreading from Tangiers all the way south and east to Tetouan and Chaouen.

Tara's 3 girls peering over the city

The women of the Rif mountain region have adapted to a rugged, rural terrain for centuries. They need clothing that is sturdy, robust and lasts over time. The thick, softly woven cotton of the mandil is ideal for these hard-working locals.

Most female weavers learn their trade from birth; carefully watching their mothers, aunts, sisters and grandmothers patiently labor on their looms, their worn, creviced hands working tirelessly day in, day out. Weaving, sewing, embroidering is in their blood; it flows through them like the blue paint that is stirred in the vivid colors of the old medina doors.

One such women’s group is high above the tiny village of Dardara, 10 km from Chaouen, about a 35-minute bumpy drive down the mountain and into the larger town. The co-op doesn’t even have a name; it is just a small building with no water or electricity and a group of very active female weavers.

Typically, one mandil takes a full day for a woman to weave on a basic wooden loom. The supplies cost about 10 dirhams ($1). The mandil then sells on the local market yielding a few dollars profit, a substantial amount for the weaver.

The telltale traditional red and white colors of the mandils vary depending on the communities of women who wear them throughout the enormous rural region. They are really the identification keys of each community.

In recent years, these distinct materials have caught the eye of vendors and tourists alike.

Other colors, as a result, have been introduced as an entrepreneurial spirit has taken over and merchants have started requesting additional patterns and colors. However, the true originals are deep red and white. One can still see this if you catch a glimpse of a local woman washing clothes or selling vegetables in the surrounding villages. The indigo shades of Chaouen are now visible in the blues and whites of the mandils as well.

The practicality of these fabrics have two benefits for locals-the men and women weavers of the region will always need the mandils for their physical labor as well as protection from the harsh elements. In an enterprising sense, there will also likely continue to be a demand for this unique product to tourists visiting the region.

The story of the mandil is a success story in Morocco for of women creating an income for themselves and seeking an independence that they would not normally be able to find in such a traditional region. These women’s weaving co-ops create a unique means for women to have a small income in a bucolic area, where they would not normally have had the possibility to go to school to learn a trade or profession. This gives them a chance at success; no matter how small it might seem.

These shades of Chaouen-the rusty red of a brilliant sunset from the peaceful rooftop terraces, the pristine white of the puffy broccoli-shaped clouds above the tremendous mountain peaks, the dreamy blue of the dusty medieval doors of the old town. Paramount to the region and etched forever in the hearty cottons of the mandils.


By Tara Fraiture, Mushmina blogger

Mushmina, mindful fashion and home.





*any ad content below this is not related to Mushmina



Just outside of Marrakech’s all encompassing magnetism is but another level of living ~Starting my day venturing away from the bustle of the souks towards the climb of the snow capped landscape of the Atlas mountains is truly soul enlivening. One of my favorite parts of our work in Morocco has become our visits with the women artisans of The Eve Branson Foundation. Their berber village along the cliffs of these majestic mountains hosts a creative center for the local community to learn and grow their artistic skills setup by the Branson family and outstanding staff.

Just before working on a project I experience this familiar inner “excitement” as to how things will go, which direction it will take and hopeful it will be successful for all of those involved…you see, every effort is that of a community here in Morocco. This trip was yet another reminder that we all need one another for survival and success to abound. It is in this humble and artistic community that I find I am continuously learning almost more than I’m teaching while I visit for a workshop. My designs are inspired by my surroundings here and it is a joy to see them translated through the handwork of the artisans in this collaborative process. Just opposite the enchanting Kasbah Tamadot Branson hotel, the foundation offers the locals programs on seamstress work, embroidery, woodworking and a now hand loom for women, traditionally a craft of men. The growth of the center is inspiring and we’re thrilled to be a part of the journey. From color theory workshops to new clothing patterns, as Mushmina grows so will our ability to provide artisan employment opportunities with a focus on women’s empowerment while offering inspired pieces in partnership with EBF and beyond.

Something I’ve learned in this unpredictable work which continues to propel me is that when you follow the pull of the universe, in this case into the lure of the mountains, you will be rewarded with confirmations. I’m easy to please and the spirit of the women I meet is reward enough but I’m not opposed to a glass of wine at the end of the day while soaking in the energy of the Atlas Mountains on the veranda of Kasbah Tamadot. Life is majestic.

Cheers,                                                                                                                                                                    Katie O’Neill                                                                                                                                             Mushmina, Creative Director

View our collections at

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Khamsa Jewelry
The Khamsa, a hand shaped amulet is a symbol of peace and protection in many cultures including Islam and Judaism. The word Khamsa means five in Arabic, for the five fingers on the hand of Muhammad’s daughter Fatima Zahra. Colorful, wooden Khamissa (plural) are often seen hanging next to the front door of a Moroccan home to ward off evil and bring ‘baraka’ and good energy to the home. Inspired by this ancient and universal representation of peace we designed our Holiday 2013 handcrafted jewelry around this symbol and you will find silver, wood, enameled, and vintage khamsa necklaces online and in our shops this season.


Khamsa Necklaces from $55-$210











Casablanca Clutch Poppy
The Casablanca Clutch is a signature piece of the Holiday 2013 Collection. It is a Jaquard fabric clutch with a leather handle and our signature custom silver Damascus hardware. This bag is stylish by day or by night. Limited edition fabrics change seasonally.

From the Holiday 2013 Collection, Color: Poppy $88

From the Holiday 2013 Collection, Color: Poppy $88












The Leather Messenger
The leather Messenger is a new item for 2013. This variation on the classic messenger bag is made with plush leather, wool-cotton tweed linings, back snap pocket, magnetic closure, and tassel detail. The strap can be worn long for when you have your hands full or doubled. Available in assorted colors.

Handmade with love in Morocco. $240

Handmade with love in Morocco. $240









The Cleo Wood Collection
The Cleo Collection is made with reclaimed olive and walnut wood and was inspired by Berber etching and the henna designs of North Africa. Incorporating mixed metals and hand riveting, this collection is an original design by Mushmina’s creative director, Katie O’Neill. The Cleo Collection was a collaboration with Morocco’s Green Sahara Furniture, a sustainable company that produces collections using reclaimed wood from Morocco.

Earrings and necklaces from $50-$210

Earrings and necklaces from $50-$210












Grand Central Holiday Fair
Where: NYC’s Grand Central Terminal, Vanderbilt Hall. 42nd Street and Park Ave.
When: Nov 18-Dec 24th.  Daily 10am-8pm, 11am-7pm Sundays.

Mushmina Flagship Store
1540 South Street
Philadelphia, PA 19146
Tel: 215-732-5500


The 2013 holiday season marks not only the third consecutive year that Mushmina will be at the Grand Central Holiday Fair but it’s also the close of Grand Central Terminal’s spectacular yearlong Centennial celebration. The Terminal said hello to the world in 1913 and although it may be 100 years old, it shows no signs of aging. It remains a constantly active travel center, meeting place and destination for the 750,000 New Yorkers, commuters and tourists who pass through every day.

The Holiday Fair started at the terminal in 2000 and quickly became a New York City tradition. In this Centennial year the market celebrates its 14th annual appearance at Grand Central’s Vanderbilt Hall and features 76 unique vendors. Like New York City, the Holiday Fair changes every year and 2013 is no exception. There are 21 vendors new to the fair this holiday season.

Entrance to the city’s only indoor holiday fair is highly competitive and by no means guaranteed to vendors who have had a presence in previous years. Vendors are expected to keep up with a pace and cutting edge style that is equal to New York and must go through an application process to show they have what it takes to make it in one of the city’s most iconic landmarks. Each vendor must submit photos of their new collection and then cross their fingers until July when acceptance decisions are made. Grand Central jurors are looking for items that are made by craftspeople in the USA or have a socially responsible mission and global appeal. They carefully curate the Holiday Fair collection so New Yorkers have a broad and beautiful selection of unique gift items.

Mushmina will be at Booth #67 until 6pm on Christmas Eve, December 24th. Stop by and see this year’s collection, which includes new leather messenger bags, colorful handloom scarves, Mushmina’s iconic fabric bags, Berber and Tuareg jewelry and photography from Morocco.

See you there!

Katie wraps up a sale

Katie wraps up a sale

A wonderland of colorful, hand-woven scarves

A wonderland of colorful, hand-woven scarves

Katie shows Heather the new iPad system.

Katie shows Heather the new iPad system.

Two happy customers, sisters Abby and Amy

Two happy customers, sisters Abby and Amy


American Express launched Small Business Saturday on November 27, 2010 the Saturday after Thanksgiving as an initiative to support small businesses across the country. The program took off and during its first year received 1.2 million likes on Facebook in one month. Since then, Small Business Saturday has become a Thanksgiving shopping tradition and a retail success reflected in the estimated $5.5 billion spent by consumers in 2012.


Mushmina started in 2009, only a year before Small Business Saturday was founded. The fashion company’s mission is to not only employ and empower women in North Africa but to distribute and sell on a global level the beautiful and impeccably crafted accessories made by artisans in rural Morocco. Mushmina is truly a small business with many of the women who create the custom handmade goods working from home. In 2011, Mushmina opened a shop in Philadelphia and in 2012 they established an online store.

Mushmina remains true to its roots as a small business focused on growing by creating opportunities for women in developing countries and making one of a kind, must-have products for fashion conscious customers worldwide.

The goal of Mushmina is to do good while inspiring every one of its customers to be beautiful and expressive. So come shop small with Mushmina on Saturday, November 30 and embrace authentic fashion that gives back to the global community.

Cleo Walnut Necklace Mushmina_Card









Where to shop:
Mushmina Flagship Store
1540 South Street
Philadelphia, PA 19146
Tel: 215-732-5500

Grand Central Holiday Fair – NYC Grand Central Terminal, Vanderbilt Hall. 42nd Street and Park Avenue

By Yvonne King


We invite you to be a part of the Flying Camel Movement!

Mushmina’s Flying Camel is a Women’s Training Center in Oued Zem Morocco – a space where women artisans  gather to sustain their crafts, train young women in the community, and work together in efforts to attain financial stability; thus enabling their families, their communities, and their culture to prosper.

Workshop Oued Zem (5)According to the World Economic Forum’s Gender Gap Index Morocco ranks in the lowest percentile in measuring economic participation (128th of 135 countries) and educational attainment for women (115th of 135). Many women in Morocco do not have bank accounts and are often forced to stay in bad marriages because they do not have the economic resources to make other choices. We recognize how crucial education and new skill development is in equipping women with the skills necessary to participate in the labor force, thus enabling them to have more power over their lives.

Based in rural Morocco, the Flying Camel Women’s Training Center serves thirty women in the region of Khrouribga, Oued Zem and Boujad in learning employable skills; sewing, pattern-making, computers, and business 101 for artisans.

Contact us to find out how you can be involved in fundraising, training, and empowering women:

Workshop Oued Zem (6)

Flying Camel Workshop (16)


From the Window to Morocco Series by Yvonne King and Heather O’Neill 2013

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